In anticipation of the formal launch of Facebook's digital wallet & money transfer service, we developed a huge global campaign with ALASKA/Iconoclast.
Shot over 12 days in Spain and Mexico to produce 7 unique spots, this campaign never saw the light of day after Meta (Facebook) decided to sunset the project. RIP.
Agency: AKQA San Francisco
Production: ALASKA / Iconoclast
Choreography: Ryan Heffington
Edit: Charlie Harvey / Whitehouse
VFX: MPC
ANTHEM LONGFORM
"BIRTHDAY"
"GROCERIES"
"NEW RIDE"
"TUITION"
A year prior to the formal launch, we also created the following soft launch work with Omri Cohen and the good folks at Pulse Films. Produced in the height of COVID, we shot for 4 days through LA, South Africa and the Philippines while in sweatpants on Zoom.