To promote ESPN's "Sunday NFL Countdown" show, we featured the different ways NFL fans "Count on Countdown".
Produced at 72andSunny, with Community Films/The Hoffman Brothers.
NFL running back LeSean McCoy counts on Countdown to be his best every Sunday.
A bar owner in Anchorage counts on Countdown to keep up with the wide range of fans who visit his bar on Sundays.
Coming off a Superbowl loss to the Seahawks, we found the most hardcore Broncos fan stuck in Seattle who used the show as his emotional escape.
This group of friends in Omaha, Nebraska count on Countdown to win their fantasy football league. Given the season's loser has to get a tattoo of the winner's choice, the stakes are high. And yes, that's a real tattoo on the end card.